Three years ago I became a business owner. I have to preface this by letting you know this is a bit of a freakin’ novel but I just felt like I needed to get a lil personal + share the nitty gritty of this journey. I also need to tell you that while I may sound like a bit of a Negative Nancy, I think it's so important to normalize the fact that social media is nothing but a highlight reel. As a small business owner, I've tried to find that super ridiculous fine line between being personal and not being too personal. This post may cross that line, but if it helps even one person, I really just don't give a damn.
2018 was rough, I really had no idea what I was doing, obviously. I opened a business with absolutely no experience in retail, marketing, branding, n o t h i n g. I set out with zero clue as to what my style was, how to photograph inventory, manage social media, etc. But I learned as I went and just didn’t give up. My personal life was not well. I was trying to juggle motherhood, some serious postpartum depression, keeping up with my business. It was just so rough. I look back at pictures of myself from that year and I wonder how I didn't notice how unwell I was? But I was living the dream. All I wanted was to work from home and raise my girls. I just realized it wasn't actually all pony rides and goat cuddles.
2019 was cool. I mean, aside from the days I couldn't drag myself out of bed. I opened a storefront. I actually didn't like it at all. I struggled with it because it somehow felt like the ‘I made it’ moment and I should've been more excited. People who had never once shown an interest in this business were congratulating me, telling me how proud they were of everything I’d accomplished. In all reality, that storefront was the absolute worst business decision I’ve made. Still my personal life and mental health were struggling, real life was really just kicking my butt, ya know? Surely a little better than 2018, but I still had a massive amount of crap to work through.
2020 HOLY MOLY 2020 was beyond my wildest dreams. It might even end up being one of the best years of my life. It was exhausting but WRC grew in ways I’d never realized were possible. I was BUSY, my girls were home and we just had this super fun wild routine and we just made the most of it. There were a lot of late nights and early mornings packing orders- the only uninterrupted time I had. Slowly things started to go back to normal and I adapted to my new routine. Have I mentioned how much I loathe change? We bought our new place in the fall, the renovations gave me something to look forward to. I did some serious, and I mean serious, soul-searching and knew that I needed to get my personal life in order to really blossom in my business. Towards the end of the year, I set some MASSIVE goals for my business but again, I knew I needed to work on myself to really achieve those.
December 29th, my 4 legged BFF was in an accident that would turn into a 4 month long process and vet bills that cost more than my freakin' car. After his initial stay in puppy ICU, his care was like a full time job. I was spending 3 days a week in Manhattan for his checkups, forcing about 18 pills down his throat each day, it was a lot. And honestly, while I'd love to avoid the negativity, truthfully t feels like it was all downhill from there.
2021- 2021 has been an absolute disaster. It feels like one thing after another, but through that I’m really learning to find the positives in any situation, no matter how small- I will search until I can learn from it and find a silver lining. I’ve spent so much time working on ‘myself’ and just trying to not only get through but improve my daily life, I’ve been pretty quiet on social media. I discovered that strength training is a great way to just let out the garbage that was consuming my mind. I accepted that sometimes you need a licensed professional to work through the rest of the garbage and that 'store bought serotonin' is just freakin' fine. It doesn't mean you're a failure or broken or any of the 4,572 other things I told myself leading up to taking that step. Slowly but surely, I feel like the dark cloud above my head is receding and life can be GOOD.
But here's the tea. Today starts year 4. I love a good reason to sorta 'start fresh.' Gals, I mean it when I tell you this little business has shaped who I am today. I don’t think I can stress it enough. It’s given me confidence in myself, my abilities, it’s taught me what I want out of life and to never give up, no matter how tough the going gets. P.S. Use code CHEERS for 40% off the entire website today only.
THANK YOU THANK YOU ALL for being on this journey with me, supporting my family, including my business in your special days- from engagement pictures to bridal showers and bachelorette parties, family pictures. Wild Roan Co. is so much more than just clothes to me.
I hope that somehow this post will help you. Maybe you'll open that business you've been dreaming of, or make that appointment, or go get that gym membership- whatever the heck it is, just do something for YOU.